I am a Cal Poly SLO student born and raised in San Francisco and Marin County. Through my studies I have been given countless opportunities to combine my skills in writing and communication with my passion for a creative outlet. My projects have consisted of re-branding pitches, marketing plans, brand analyses, social media management, and more. Outside of schoolwork, I never turn up taking on a new DIY project or craft.
I love to take advantage of the perfect medium that is the intersection of visual aesthetics, a brand voice, and pop culture, and the way that these elements define how an audience connects with a brand. My lifelong love for the fashion and beauty industry has given me an eye for a successful marketing tactic, where storytelling, strategy, and aesthetics come together to create cultural relevance and leave a lasting impact.
My marketing perspective has been further shaped by my time living and studying abroad in Florence, Italy, where I spent four months immersed in European art, fashion, design, and culture. During that time, I traveled to eight countries, gaining a broader understanding of global aesthetics, consumer behavior, and visual storytelling.
Ambition and creativity live at the heart of both my work and everyday life. I am constantly inspired by new environments, new perspectives, big events, and the general way that media, culture, and intention influences our behavior towards brands we love.